Innovative Tourism is Your Destination Alliance!

A destination alliance as defined by the National Tour Association is a destination marketing organization that operates as a for-profit association of select suppliers who form a paid-membership network to promote their services to travelers.

Innovative Tourism is a western Wisconsin destination alliance, which represents attractions, lodging facilities, restaurants and entertainment venues to the group tour market.

The purpose of Innovative Tourism is to increase group travel into western Wisconsin and the surrounding areas.
 

Client Benefits:

Trade Associations

Innovative Tourism attends the following national tradeshows annually:

National Tour Association (NTA)

Clients of Innovative Tourism are provided with a designated page in our portfolio, to be used during the appointment secession at the NTA conventions. The National Tour Association is the premier association for travel professionals who have a keen interest in the packaged travel sector of the industry. The association, which is made up of nearly 4,000 members, brings together those who package travel – group as well as individual trips – with suppliers and destinations who represent the various components of a trip.
 

American Bus Association (ABA)

Clients of Innovative Tourism are provided with a designated page in our portfolio, to be used during the appointment secession at the ABA conventions. The American Bus Association represents approximately 950 motorcoach and tour companies in the United States and Canada. Its members operate charter, tour, regular route, airport express, special operations and contract services.
 
Innovative Tourism also attends other regional tradeshows throughout the year.
 

Promotional Services and Materials

Each client’s information will be provided on the Innovative Tourism web site. Innovative Tourism will also provide a direct link on the web site to the client’s site. Wisconsin’s 2002 Trail Blazer winner designs the Innovative Tourism web site.
 
All Innovative Tourism clients will be included in a profile packet, which will detail what each client has to offer the group market. In addition clients will be included in numerous itineraries and marketing materials produced by Tours, Etc.
 
Promotional materials will be distributed to tour operators and group leaders throughout the US and Canada.
 

Familiarization Tour “FAM Tour”

Clients of Innovative Tourism will be included on annual FAM tours to the area. FAM Tours have proven to be a successful way to offer the travel professional opportunities to become acquainted with what a destination has to offer.
 

Tours, Etc.

Innovative Tourism has a unique affiliation with Tours, Etc., a receptive tour operator.
Tours, Etc. assist the tour operators with itinerary planning utilizing the clients of Innovative Tourism. Tours, Etc. and Innovative Tourism work hand in hand to make the customer’s experience the best possible.
 

Contact us to become a Client

 
Member of:

   

 

 

 


Trempealeau County
 
 

The Wood Shed
 
 
 

Paul Bunyan
 
 
 

Wilson Place

 

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Your Tourism Partner for Tomorrow 

 

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